Director Of Growth (IIN)
Full-Time7+ yrs
Overview
# Growth Marketing Director
**Client: Institute for Integrative Nutrition (IIN)**
## Job Summary
The Institute for Integrative Nutrition (IIN) is seeking a **Growth Marketing Director** to lead and scale its growth strategy for premium online **health, wellness, nutrition, and health coaching education programs**.
This role will own the customer journey from acquisition through enrollment, including paid media, lead generation, lifecycle marketing, email/SMS nurture, webinars, CRO, and funnel optimization.
The ideal candidate has a strong background in **health and wellness education, nutrition, health coaching, fitness education, or a similar online education business**, combined with proven experience growing high-ticket B2C programs.
**Client: Institute for Integrative Nutrition (IIN)**
## Job Summary
The Institute for Integrative Nutrition (IIN) is seeking a **Growth Marketing Director** to lead and scale its growth strategy for premium online **health, wellness, nutrition, and health coaching education programs**.
This role will own the customer journey from acquisition through enrollment, including paid media, lead generation, lifecycle marketing, email/SMS nurture, webinars, CRO, and funnel optimization.
The ideal candidate has a strong background in **health and wellness education, nutrition, health coaching, fitness education, or a similar online education business**, combined with proven experience growing high-ticket B2C programs.
Responsibilities
## Responsibilities
* Develop and execute the overall growth marketing strategy to drive qualified leads, enrollments, and revenue.
* Lead acquisition across **Meta, Google, affiliates, organic, and other growth channels**.
* Own and optimize the full customer journey from lead generation through nurture, webinar/consultation, and enrollment.
* Develop and optimize **email, SMS, CRM, and automated lifecycle campaigns** to increase conversion and re-engage prospects.
* Lead CRO initiatives across landing pages, lead-generation funnels, webinars, and enrollment experiences.
* Analyze funnel performance, CAC, conversion rates, lead quality, and revenue to identify growth opportunities.
* Develop and manage testing and experimentation across messaging, creative, offers, landing pages, and campaigns.
* Partner closely with admissions/sales, creative, content, and media teams to improve the overall enrollment funnel.
* Lead recurring campaigns, launches, webinars, and promotional initiatives.
* Build scalable growth processes, reporting, KPIs, and experimentation frameworks.
* Act as a hands-on growth leader who can develop strategy while remaining involved in execution.
* Develop and execute the overall growth marketing strategy to drive qualified leads, enrollments, and revenue.
* Lead acquisition across **Meta, Google, affiliates, organic, and other growth channels**.
* Own and optimize the full customer journey from lead generation through nurture, webinar/consultation, and enrollment.
* Develop and optimize **email, SMS, CRM, and automated lifecycle campaigns** to increase conversion and re-engage prospects.
* Lead CRO initiatives across landing pages, lead-generation funnels, webinars, and enrollment experiences.
* Analyze funnel performance, CAC, conversion rates, lead quality, and revenue to identify growth opportunities.
* Develop and manage testing and experimentation across messaging, creative, offers, landing pages, and campaigns.
* Partner closely with admissions/sales, creative, content, and media teams to improve the overall enrollment funnel.
* Lead recurring campaigns, launches, webinars, and promotional initiatives.
* Build scalable growth processes, reporting, KPIs, and experimentation frameworks.
* Act as a hands-on growth leader who can develop strategy while remaining involved in execution.
Requirements
## Requirements
* 7+ years of experience in **growth marketing, digital marketing, performance marketing, lifecycle marketing, or a related field**.
* Proven experience growing a **B2C online education, certification, coaching, training, or DTC business**.
* **Strong preference for direct experience in health, wellness, nutrition, health coaching, fitness, or healthcare education.**
* Experience marketing **premium/high-ticket educational programs or services**, ideally $1K+ offers.
* Strong understanding of the online education funnel: **paid acquisition → lead generation → nurture → webinar/consultation → enrollment**.
* Hands-on experience with **Meta and Google paid acquisition**.
* Strong lifecycle marketing experience across **email, SMS, CRM, automation, and lead nurture**.
* Experience with **CRO, landing-page optimization, funnel strategy, and conversion testing**.
* Strong analytical skills and experience managing growth against measurable KPIs such as CAC, conversion rate, ROAS, and revenue.
* Experience working cross-functionally with creative, media, sales/admissions, and marketing teams.
* Comfortable operating as a **hands-on leader** in a fast-paced, growth-oriented environment.
**Ideal backgrounds include:** health coaching companies, nutrition education/certification companies, wellness education, fitness certification, functional medicine education, healthcare professional education, and online education companies with a health/wellness vertical.
* 7+ years of experience in **growth marketing, digital marketing, performance marketing, lifecycle marketing, or a related field**.
* Proven experience growing a **B2C online education, certification, coaching, training, or DTC business**.
* **Strong preference for direct experience in health, wellness, nutrition, health coaching, fitness, or healthcare education.**
* Experience marketing **premium/high-ticket educational programs or services**, ideally $1K+ offers.
* Strong understanding of the online education funnel: **paid acquisition → lead generation → nurture → webinar/consultation → enrollment**.
* Hands-on experience with **Meta and Google paid acquisition**.
* Strong lifecycle marketing experience across **email, SMS, CRM, automation, and lead nurture**.
* Experience with **CRO, landing-page optimization, funnel strategy, and conversion testing**.
* Strong analytical skills and experience managing growth against measurable KPIs such as CAC, conversion rate, ROAS, and revenue.
* Experience working cross-functionally with creative, media, sales/admissions, and marketing teams.
* Comfortable operating as a **hands-on leader** in a fast-paced, growth-oriented environment.
**Ideal backgrounds include:** health coaching companies, nutrition education/certification companies, wellness education, fitness certification, functional medicine education, healthcare professional education, and online education companies with a health/wellness vertical.