Tealium Implementation Specialist
Marketing AnalyticsRemote (USA)Full-Time3+ yrs$1,50,000–$2,00,000 / year
Overview
The Tealium Implementation Specialist will own the configuration, governance, optimization, and quality of the organization’s tag management and data collection stack within the Marketing Analytics function. This senior-level role requires 3+ years of hands-on tag management experience, production ownership of Tealium iQ or an equivalent enterprise TMS, and strong working knowledge of JavaScript, HTML, the DOM, data layer architecture, privacy requirements, and cross-platform measurement.
Responsibilities
Key Responsibilities
- Own the end-to-end lifecycle of marketing tags, pixels, and analytics events through scoping, build, testing, quality assurance, publishing, version control, and deprecation.
- Design and govern scalable tracking architecture, standardized data layers, event schemas, structured event taxonomies, naming conventions, and implementation documentation across web and mobile properties.
- Configure Tealium iQ load rules, extensions, and scope conditions to ensure tags fire accurately and efficiently without redundant or duplicative calls.
- Lead the audit and ongoing optimization of the Tealium environment, including active tags, extensions, load rules, data layer coverage, stale assets, and orphaned or redundant tags.
- Establish and maintain a recurring quality assurance program covering pre-release validation, post-deployment smoke tests, periodic audits, anomaly detection, and reconciliation against source-of-truth reporting.
- Diagnose tag firing issues and data discrepancies using browser developer tools, network request inspection, Tealium Web Companion, platform-native debuggers, and systematic troubleshooting methods.
- Reconcile measurement differences across GA4, Meta, Google Ads, ad servers, backend order data, and data warehouse tables, driving issues to root cause and prioritizing remediation.
- Support server-side data collection, event forwarding, Conversions API integrations, enhanced conversion imports, offline conversion management, identifier hygiene, and consistent event schemas.
- Implement and maintain consent management logic so tags respect user preferences, GDPR, CCPA/CPRA, cookie deprecation considerations, and applicable regional requirements while enforcing PII handling policies.
- Partner with software engineers, product managers, and marketing teams to translate business questions into tracking requirements, assess technical feasibility, define timelines, and guide implementation decisions.
- Serve as the go-to senior resource for tracking requests and provide clear scope, tradeoff, and architectural guidance to non-technical marketing stakeholders.
- Define governance standards and mentor cross-functional partners on implementation documentation, naming conventions, data layer requirements, and maintainable tracking practices.
Requirements
Required Qualifications
- 3+ years of hands-on tag management experience.
- Demonstrable production ownership of Tealium iQ or an equivalent enterprise Tag Management System with a clear path to Tealium proficiency.
- Working knowledge of JavaScript, HTML, the DOM, and CSS sufficient to write and debug extensions, read page implementations, and communicate credibly with engineers.
- Practical experience with digital analytics platforms, Digital Marketing Operations, Ad Operations, Technical Marketing, and Tracking Mechanisms.
- Experience with SDKs, Pixel Setups, Server-side APIs, Tag Management Systems, Conversion Pixels, Event Tags, Custom Tracking Scripts, Offline Conversion Management, and CRM Stage Progression.
- Strong grasp of Tracking Architecture, Data Pipelines, Data-layer Variables, event schemas, and structured event taxonomy design.
- Experience identifying Data Leaks, Double-counting Issues, Data Discrepancies, and data quality issues through Quality Assurance and Anomaly Detection.
- Experience with First-party Data Syncing, Audience Creation, Retargeting, Lookalike Modeling, UTM Taxonomy, and Naming Convention governance.
- Experience with CRM, Web Analytics, Google Analytics 4, Adobe Analytics, SQL, Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and Data Warehouse environments.
- Knowledge of Privacy Landscape requirements, Cookie Deprecation, consent management logic, GDPR, and CCPA/CPRA.
- Experience with Google Tag Manager, Meta Conversions API, Google Ads Enhanced Conversions, TikTok Events API, and Google GCLID.
- Strong understanding of browser developer tools, network request inspection, and platform debuggers.
- Ability to explain technical constraints and tradeoffs to non-technical marketing stakeholders.
Benefits
Benefits and Perks
- Competitive compensation package
- Comprehensive health benefits
- Opportunities for professional development
- Dynamic and innovative work environment
Certifications
Preferred
- Tealium certification or equivalent formal training