Fractional Head Of Growth & Integration

About the Role

MarketerHire is seeking an exceptional senior growth marketer to serve as the Fractional Head of Growth & Integration for Constant Contact.

The conference is the world’s largest virtual email marketing conference, bringing together more than 29,000 marketers for programming across email, digital marketing, AI, ecommerce, B2B, nonprofit and small business marketing. Following Constant Contact’s acquisition of conference, there is a significant opportunity to develop it into a year-round audience, content and community platform that strengthens Constant Contact’s category leadership and creates measurable value across customer acquisition, engagement and growth.

This person will serve as the senior marketing owner responsible for connecting the conference to the broader Constant Contact organization and maximizing its value before, during and after the November conference.

This is not a traditional event-marketing or conference-production role. It is a fractional leadership position spanning audience acquisition, lifecycle marketing, content, community, product adoption, partnerships, sponsorships, lead generation and cross-functional activation.

The ideal candidate combines the strategic instincts of a general manager with the executional strength of a hands-on growth marketer. They will quickly establish the plan, mobilize existing conference and Constant Contact resources, personally drive the highest-priority workstreams and create clear accountability across teams.

Key Responsibilities

Integrated Growth Strategy

• Develop the end-to-end growth and activation strategy for conference across audience acquisition, engagement, product adoption, pipeline, content, community, sponsorships and partnerships.

• Translate conference's broader potential into a focused operating plan with clear priorities, owners, timelines and success metrics.

• Define how conference should contribute to Constant Contact’s customer acquisition, lifecycle, brand and category leadership strategies.

• Identify the highest-value audience segments, behaviors and activation opportunities.

• Establish a practical measurement framework connecting conference activity to meaningful marketing and business outcomes.

Pre-Conference Growth

• Lead the integrated go-to-market plan for the November conference.

• Drive qualified registration and engagement across paid media, lifecycle marketing, email, social, content, influencers, speakers, partners, sponsors, PR and Constant Contact’s owned channels.

• Develop differentiated audience journeys for prospects, customers, agencies, partners, creators, nonprofits, small businesses and enterprise marketers.

• Optimize registration flows, landing pages, messaging, conversion funnels and attendee communications.

• Build nurture programs that begin creating audience value and affinity before the live conference.

• Activate speakers, sponsors and partners as meaningful audience-growth and distribution channels.

• Ensure conference and Constant Contact are connected in a way that creates value for both brands while protecting conference's audience trust.

Conference Activation

• Design the attendee journey across registration, agenda discovery, live participation, product experiences and follow-up.

• Identify the most valuable opportunities to integrate Constant Contact’s products, customers, experts and thought leadership into the conference.

• Create relevant conversion paths for priority audience segments without compromising the educational value of conference.

• Partner with the conference team on programming, content and audience engagement strategy.

• Develop real-time engagement, remarketing and conversion programs around the conference.

• Establish live reporting that allows the team to identify opportunities and adjust quickly.

Post-Conference Growth

• Build segmented post-event journeys that translate audience attention into ongoing engagement, product trials, product adoption, customer expansion, partner opportunities and qualified pipeline.

• Turn conference sessions, speakers, insights and audience questions into an always-on content engine.

• Develop the foundation for a year-round conference community and programming strategy.

• Identify scalable opportunities such as webinars, newsletters, expert series, benchmark reports, educational content and community activations.

• Use attendee behavior and content engagement to improve segmentation, personalization, lead scoring and sales follow-up.

• Lead the post-event performance review and recommend the growth roadmap for the next phase of conference.

Cross-Functional Leadership

• Serve as the central marketing owner for conference's growth and strategic integration within Constant Contact.

• Coordinate stakeholders across growth marketing, lifecycle, product marketing, brand, content, creative, communications, website, partnerships, sales, customer success, product, marketing operations and analytics.

• Bring existing Constant Contact resources together around one integrated plan.

• Establish clear accountability for critical workstreams without requiring direct management authority.

• Identify gaps, resolve dependencies and escalate decisions with the urgency required by the conference timeline.

• Provide senior leadership with clear reporting on progress, risks, decisions and expected business impact.

• Build a repeatable operating model that Constant Contact can use to activate and grow conference over time.

What Success Looks Like

Success will be evaluated across the full value of conference, including:

• Qualified registration and audience growth

• Registration conversion and cost per registrant

• Attendance, session participation and content engagement

• Growth of Constant Contact’s permissioned first-party audience

• Product trials, activation and adoption

• New customer acquisition and qualified pipeline

• Customer engagement and expansion opportunities

• Sponsor and partner participation and value

• Content reach and year-round community engagement

• Brand awareness, consideration and category authority

• A clear and measurable return from the conference

Required Qualifications

What We’re Looking For

• 10+ years of experience in growth marketing, integrated marketing, demand generation, audience development, lifecycle marketing or a related field.

• Previous experience operating at the Head of Growth, VP, Director, fractional marketing leader or senior consultant level.

• A track record of building integrated growth programs around major conferences, virtual events, media properties, content platforms, communities or large audiences.

• Demonstrated ability to translate audience scale and engagement into product adoption, customer acquisition, qualified pipeline or revenue.

• Strong command of acquisition marketing, email marketing, lifecycle marketing, conversion rate optimization, content distribution, audience segmentation and marketing analytics.

• Experience developing multi-channel campaigns across paid media, owned channels, social, influencers, partnerships, sponsorships, PR and sales activation.

• Strong understanding of CRM, marketing automation, lead management, attribution, funnel analytics and first-party data strategy.

• The ability to move fluently between executive-level strategy, cross-functional program leadership and hands-on execution.

• Exceptional stakeholder-management skills and the ability to mobilize teams without relying on direct authority.

• Strong commercial instincts and the ability to prioritize the opportunities most likely to create meaningful enterprise value.

• Comfort operating in a fast-moving enterprise environment with high visibility, multiple stakeholders and a fixed event date.

• Availability to dedicate a minimum of 20 hours per week, with the flexibility to support critical periods surrounding the November conference.

• Excellent written, verbal and executive communication skills.

• Experience in B2B SaaS, SMB marketing, email marketing, digital marketing or marketing technology is strongly preferred.

• Experience integrating an acquired brand, audience, event or media property into a larger company is a plus.

• Experience working inside or alongside a complex enterprise marketing organization is a plus.

The Ideal Profile

You are an unusually versatile senior marketer who sees a large, engaged audience and immediately understands how to create long-term value from it.

You know how to build demand, but you are not limited to demand generation. You understand brand, content, community, product, lifecycle and partnerships, and you can connect them into one coherent growth system.

You are equally comfortable building an executive-ready strategy, reviewing a conversion funnel, shaping conference activation, designing an audience journey and pushing a cross-functional team toward a deadline. You know when to personally execute, when to direct internal specialists and when to bring in additional support.

Most importantly, you take ownership. You do not wait for perfect inputs or organizational clarity. You establish the plan, bring the right people together and drive the work forward.

Initial Priorities

During the first 30 days, you will:

• Assess conference's audience, historical performance, current plans, data, technology and available resources.

• Define the value-creation strategy and success scorecard for conference.

• Establish the integrated plan covering the pre-conference, live-conference and post-conference periods.

• Identify critical gaps in audience growth, lifecycle marketing, content, product integration, data capture and conversion.

• Launch the highest-priority campaigns, audience journeys and optimization initiatives.

• Create a single cross-functional operating plan extending through the post-conference period.

• Align leadership around expected outcomes, material risks and decisions required.

This is a rare opportunity to shape the next chapter of an established marketing platform, working alongside the teams at conference and Constant Contact to turn a major annual event into a powerful, year-round growth engine.

Benefits and Perks

• Competitive compensation of $10,000 per month.
• Opportunity to work on a high-profile, industry-leading marketing platform.
• Remote work with flexible engagement hours.
• Direct impact on shaping a year-round growth engine for a major virtual conference.
• Exposure to senior leadership and advanced marketing strategies.